A website should get you work — not repel customers. Unfortunately, many tradesmen end up with sites that look good to their mates but fail to convert. Here are five common issues and practical fixes.
Mistake 1 — No clear contact option
If visitors can’t find your phone number or a WhatsApp button in 5 seconds, they leave. Fix it: add click-to-call and click-to-WhatsApp buttons in the header and at the bottom of every page. Make your phone number large and clickable on mobile.
Mistake 2 — Slow loading speeds
Builders often populate galleries with huge unoptimised images. Result: slow pages and high bounce rates. Fix it: compress images (use WebP where possible), lazy-load galleries, and use a CDN or better hosting.
Mistake 3 — Outdated or cluttered design
An old layout with tiny text screams “not professional.” Fix it: use a clean, simple template with big headings, clear CTAs, and a visible hero image of your best project. Keep the design focused on converting visitors.
Mistake 4 — No trust signals
People hire tradespersons they trust. If your site lacks testimonials, before/after photos, insurance info, or accreditations, clients hesitate. Fix it: add a short testimonial section on the homepage, plus a dedicated “Reviews” page with screenshots of Google Reviews.
Mistake 5 — Weak local SEO
A generic website that doesn’t mention service areas won’t show up in local searches. Fix it: add location-specific pages or sections (e.g., “Bricklaying in Stoke”), optimize title tags, and keep NAP (name, address, phone) consistent across the web.
Bonus fixes that convert
- Use a clear pricing hint or starting price range to filter low-quality leads.
- Add a “What to expect” page to explain your process; it reduces friction for clients.
- Include a booking or contact form that asks for useful details (job type, location, timeline).
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Wrap-up: These fixes are high-impact and low-cost. Implement them and you’ll see more calls and better-quality leads.
