For a huge number of local searches, your Google Business Profile is the first — and sometimes only — thing a potential customer sees about your business, often before they ever reach your website.
It’s free, and it’s often ignored
Many businesses either never claim their profile properly, or set it up once and never touch it again. Both are missed opportunities, since Google rewards active, complete, regularly updated profiles.
What “optimised” actually means
Accurate categories (not just one broad category — add every relevant secondary one), a clear business description, real photos updated regularly, and consistent opening hours that match reality.
Reviews genuinely affect ranking
It’s not just about looking trustworthy to customers — review count, recency and star rating all factor into how Google ranks you in the map pack.
It pairs directly with your website
A strong profile drives traffic to your website, and a strong website reinforces the trust your profile builds. Neither works as well in isolation.
FAQs
Do I need a physical address to have a Google Business Profile?
For most local service categories, yes, though service-area businesses without a public storefront have specific options within the platform.
How often should I post updates?
Little and often beats a big burst followed by silence — a steady rhythm signals an active, trustworthy business.
What if my profile has old or incorrect information?
Worth fixing immediately — inconsistent details actively damage local ranking, not just customer trust.
Want your profile properly set up and managed? Message us on WhatsApp or via our enquiry page.