Paid ads can work, but organic local leads are cheaper and more sustainable. Here’s a step-by-step system to rank higher for “builder near me” searches and get regular enquiries without ongoing ad spend.
1 — Fix the basics on your website
Make sure your site clearly states your services and areas. Use headings like “Builders in [Town]” and include local landmarks or neighborhoods in content. Google uses this to match search intent.
2 — Optimise your Google Business Profile (GBP)
Your GBP is often the first thing local customers see. Keep it complete:
- Accurate address and service area,
- Business hours,
- High-quality photos of completed projects,
- Regular posts (job updates, new projects),
- Encourage customers to leave reviews.
A well-optimised GBP can show you in the local pack (the 3 listings Google puts at the top).
3 — Collect and display reviews
Ask happy customers for a review link right after a job. Make leaving a review easy: send them a direct link via SMS or WhatsApp. Display reviews on your site — Google reviews build trust and help rankings.
4 — Use targeted local pages
Create pages for high-value services in each area you serve (e.g., “Loft conversions in [Area]”). Each page can target different keywords and pick up region-specific traffic.
5 — Keep content fresh
A basic blog posting schedule — one post every 2–4 weeks — helps. Write short job updates or how-to posts relevant to your service area. Google rewards fresh and local content.
6 — Build local links
Reach out to local directories, trade groups, suppliers, or community pages to get your name linked. Local business citations still matter for local SEO.
Get yourself more local leads with your very own professional website! Learn more here
Wrap-up: Pair a clean website with a well-kept Google Business Profile and consistent reviews, and you’ll start seeing local leads grow steadily — with no recurring ad spend necessary.
